Effective date: March 1, 2023
Introduction
Guardline® takes your privacy seriously. We are committed to protecting your personal information and using it only in accordance with this Privacy Policy.
This policy explains how Guardline® collects, uses, discloses, and safeguards the personal information you provide on our website guardlinealarm.shop and through any related products, services, content, applications, email/text communications, and social media pages (collectively referred to as the “Site”). Please read this policy carefully before using our Site and services.
Information We Collect
Personal information you disclose to us: We collect personal information that you provide to us, for example when you create an account, make a purchase, sign up for our newsletter, interact with us on social media, request customer support, or otherwise communicate with us. This information may include name, email address, phone number, postal address, payment information, product preferences, and any other information you choose to provide.
Information automatically collected: We automatically log information about you and your computer or mobile device when you access our Site. For example, we collect your Internet Protocol (IP) address, browser type and settings, the web page you were visiting before you came to our Site, information you search for on our Site, locale preferences, identification numbers associated with your devices, your mobile carrier, date and time stamps associated with transactions, system configuration information, metadata concerning your files, and other interactions with the Site.
Cookies and other tracking technologies: We use cookies, web beacons, unique identifiers, and similar technologies to collect information about the pages you view, links you click, and other actions you take on our Site. Cookies are small data files stored on your hard drive or device. We use cookies to improve site functionality, store your preferences and settings, analyze site usage, and for marketing purposes. You can control the use of cookies through your browser settings and other tools.
Analytics services: We use Google Analytics and other analytics services to help analyze usage and operations of our Site. These services collect information sent by your device or our Site, such as web pages visited, add-ons, your IP address and some cookies. We use the information to compile reports and to help us improve the Site.
Third-party services: We may receive personal information about you from third-party sources to supplement information provided by you. For example, we may collect identity verification information or purchase history from third-party services.
Social media features: Our Site includes social media features such as Facebook and Twitter buttons/widgets. These features may collect your IP address and the web page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Interacting with these features also allows the social media service to collect your information as outlined in their privacy policies.
How We Use Your Information
We only use your personal information as permitted by law, including:
- To provide our products and services to you, process orders and respond to your inquiries.
- To customize your experience on the Site, remember your preferences, display relevant content and advertisements, and recommend products and services that may interest you.
- To identify you when you login to your account, post content, make purchases, and access other Site services.
- To operate, maintain, enhance, and provide features and functionality of the Site, to analyze and improve the Site, and to develop new products and services.
- To communicate with you about special offers, new products and services, events, surveys, contests, and Site updates. You can opt-out of these communications at any time.
- To prevent and address fraud, breach of policies or terms, and threats or harm.
- To comply with legal obligations, as part of legal claims, compliance, regulatory, and audit functions, and internal investigations.
- For recruitment purposes if you apply for a job with us.
- For other purposes disclosed at the time you provide your information, with your consent, or otherwise as permitted by law.
How We Share Your Information
We do not share your personal information except:
- With your consent: We share information with companies, organizations or individuals outside Guardline® when we have your consent.
- Within the Guardline® family of brands: We share information within the Guardline® family of brands to provide and improve our products and services.
- With third party service providers: We share information with vendors who help us operate and enhance the Site, process orders and payments, conduct surveys, administer contests and special offers, prevent fraud, and perform marketing or consulting services.
- For business transfers: We may share or transfer information in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
- With business partners: We may share information with business partners to provide you with products, services or offers based on your experience on our Site.
- With social media services: We may enable social sharing functionality that allows you to share information with social media services.
- To comply with legal obligations: We may share information to comply with laws, lawful requests from government authorities, to operate our systems properly, and to protect our brand.
- To enforce legal rights: We may also share information to investigate and help prevent security threats, fraud or other malicious activity.
- Otherwise with your consent: We may share information for any other purposes disclosed to you at the time of collection or with your consent.
Legal Basis for Processing Personal Information
Our legal basis for collecting and using your personal information depends on the type of information and the context in which we collect it. We normally collect and process your information only:
- To fulfill contractual obligations – when you place an order, enter a contest, register for our newsletter, request customer service, or otherwise do business with us.
- Upon your consent – such as when you opt-in to receive marketing communications from us. You can withdraw your consent anytime.
- To comply with legal obligations – to comply with laws, lawful requests, and legal process.
- To protect vital interests – to address threats to life, health or safety.
- Under our legitimate interests – which include operating, enhancing, and improving our business, products and services, performing business analytics, protecting against fraud and legal risks, recruitment purposes, and ensuring network and information security.
- To perform a task in the public interest or under official authority vested in us.
In some instances, we may ask for your consent to process your data. You can withdraw your consent anytime by contacting us using the details at the end of this policy.
Third Party Services
Social media services: We encourage you to review the privacy policies of any social media services used through our Site. Interacting with them allows them to collect your information as stated in their privacy policies.
Analytics services: We use analytics services like Google Analytics to help us understand how visitors use the Site. To learn more about Google Analytics privacy practices, see the Google Privacy Policy.
Advertising services: We may allow third party advertising services, ad networks, and ad exchanges to display advertisements on our Site. These services may use cookies, web beacons, tags or other technologies to collect information about your use of our Site and other websites and online services, including your IP address, web browser, pages views, app performance, time spent on pages, links clicked and conversion information. This information may be used by us and third parties to tailor advertisements based on your preferences, analyze ad performance, and aggregate Site usage statistics.
Third party payment processors: We use third party payment processors to process payments made through the Site. Payment information given to these processors is protected under their terms of service and privacy policies.
Third party identity verification services: We may share personal information with identity verification services to prevent fraud. These services have their own privacy policies detailing how they protect and use your information.
Other third parties: We may share non-personal information with third parties for industry analysis, demographic profiling, and other similar purposes.
Affiliates and business partners: We may share your information with our affiliates and business partners, as outlined above. Our affiliates and partners have agreed to keep your personal information confidential, use it only for the purposes disclosed, and process it in compliance with this policy, applicable laws, and best practices.
Security of Your Information
We take reasonable administrative, physical and electronic measures designed to protect the confidentiality and security of your personal information against loss, theft, unauthorized access, disclosure or alteration. Our security measures include firewalls, SSL encryption, site monitoring, security patches, restriction of physical access to our premises, and staff training on information handling.
However, no company, including Guardline®, can fully eliminate security risks associated with personal information. We cannot guarantee the absolute security of your data on or transmitted via the Internet. Any transmission is at your own risk.
Data Retention and Account Termination
We only retain your personal information as long as necessary to accomplish the business purposes it was collected for, including the security and integrity of the Site, as required by law, or as you consent.
When you cancel your Guardline® account or our services to you, we will mark your account in our database as “Closed,” but will keep your account information in our database for an additional period as allowed by applicable law. This is necessary to deter fraud, by ensuring that persons who try to commit fraud will not be able to avoid detection simply by closing their account and opening a new account. However, if you completely delete all your information or request termination of your account, your information and account access may no longer be recoverable after a certain period of time. We will continue to use and disclose such information in accordance with this policy.
Your Rights and Choices
Marketing communications: You can opt-out of marketing-related messages by following the unsubscribe instructions at the bottom of the message, updating your account settings, or contacting us.
Accessing, Updating, Correcting your information: You can access, review, update, and delete certain personal information in your account by logging in and updating your account settings and profile. You may also submit requests to access, delete, and make other choices about your personal information, subject to certain restrictions.
Restrict or Object to uses of your information: You can ask us to restrict or stop using all or some of your personal information, or object at any time to our use under legitimate interest legal bases. We will honor your requests unless we have a compelling legal ground not to do so.
Right to be forgotten: You may ask us to erase or delete all or some of your personal data from our systems. We will honor such requests unless we need to keep your information for legitimate business or legal purposes. You also have the right to have your information deleted if we have processed it unlawfully.
Right to portability of your information: You have the right to obtain your personal information from us that you consented to give us or that was provided automatically when you used our services. We will provide this information in a readily usable format.
Contacting Us: If you have any questions about your privacy rights or this policy, please contact our Data Protection Officer using the contact details provided at the end of this policy.
EU-U.S. Privacy Shield Notice
Guardline® complies with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States. We have certified to the Department of Commerce that we adhere to the Privacy Shield Principles with respect to such data. If there is any conflict between this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/.
The Privacy Shield Principles require that we remain potentially liable if any third party processing personal information on our behalf does so in a manner inconsistent with the Privacy Shield Principles, unless we prove we are not responsible for the event giving rise to the damage.
If we share EU or Swiss data with a third-party service provider that processes the data solely on our behalf, then we will remain liable under the Principles if they fail to provide adequate protections.
Children’s Privacy
Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without obtaining parental consent first. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us using the information below so we can take appropriate action.
California Privacy Rights
The California Consumer Privacy Act provides California residents with rights to receive certain disclosures regarding the collection, use, and sharing of “Personal Information”, as well as rights to access, delete, and restrict sale of certain Personal Information we collect about them.
To exercise your rights under the CCPA or to request a Notice of Right to Opt-Out of Sale of Personal Information, please contact us as indicated at the end of this policy and provide your name and the email address associated with your account.
Changes to the Privacy Policy
We reserve the right to update this privacy policy at any time to reflect changes in the law, our data collection and use practices, the features of our services, or advances in technology. Please check this page periodically for updates. The date of the most recent revisions will appear on this page. Your continued use of our Site constitutes your agreement to the revised Privacy Policy.
How to Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us by email at [email protected].